Getting high on the Vibe

I was hired by Tim Young from GMR Works to go to a General Motors car distribution plant in San Leandro in the Bay Area. The goal was to get elevated on a lift and photograph the new Vibe cars arranged into the shape of the Vibe logo, drop it into a logoed template and get 100 prints by 6 p.m for a car dealers meeting. Making maters more complicated that day was extremely windy conditions and we had to go almost 60 feet in the air to get the proper perspective on the “logo”. After getting used to the sway of the platform/cage I finally made a good series of images. I proceded to do the postproduction on the image under a tent and then went and emailed the image to Chrome in San Diego where they proceed to do a rush print job for us. My assistant Gary Flanagan then picked up the prints and jumped on a flight to SF where we met him. He handed the box off to Tim and Gary and I made the next flight back to San Diego. All in a day’s work.

More of my work can be seen at:  www.zwink.com