I market myself primarily as an architectural photographer.  It’s hard.  Experts say to have people take you serious and pay decent money you have to be a specialist.  So do you?  I was trained and worked my early career as a photojournalist.  A good photojournalist is good at shooting a lot of subjects and an expert generally at none.  So what do you do?  I don’t want to be tied into just one thing so I do niche marketing.  Most of my work is photographing properties, new construction and aerials of those projects.  To those clients I market myself for my architectural work.  To a few others I’m known for my environmental portraiture.  I market them differently.  You get the picture.  In this economy you need to diversify within your business and marketing.  But to each your a specialist they need.  btw, yes I do shoot food……

The image:  Taken with a Nikon D3 and a 80-200.  Processed in Adobe Lightroom.

The Food:  Bully’s East, Mission Valley, San Diego, Ca.  Great place.  Yes, we enjoyed some of it when we were done .  The benefit of being a food photographer.

My Marketing:  www.zwink.com , my other diversified work, www.bigstudioz.com