Why you don’t work for Free

_JDZ2667

This portrait of “Monty” was one promotion he used to raise funds for the CAF. (We did a trade, the shoot was not a freebie.)

 

I used to have the contract for San Diego State Athletics.  I provided all the photography for them including game coverage.  Being a state university the contract was on a bid basis.  Although I was awarded the contract I was told by the then SID (sports information director) it would be in my best interest to find a working relationship with the previous photographer.  After a couple strenuous, stressful years in that arrangement I finally had my golden parachute.  The San Diego Padres were looking for a change.  My new partner, former SI photographer Andy Hayt and myself were chosen to run their new photo operation.  For six years it was a well run operation.  We were well paid, made strong imagery and operated with sound business principals.  Our images had value to our client.

Often I’m told by younger, inexperienced photographers that they are working for free in exchange for the exposure.  How is exposure going to pay your rent, to pay for your cameras and computers?  Listen hard, this practice has been going on for a long time.  Ask yourself if the people asking for free imagery are working for free?  I don’t think so.  Their skills have value and they get paid for it.  If you have the skills, your work has value.  Get paid.  You can only work for free so long before your credit card payment for the camera you bought is due.

Btw, another talented photographer later temporarily got the SDSU contract.  The other photographer I had worked with previously went back and offered to work for free as a volunteer.  He didn’t offer to work with their current paid photographer, his approach was to replace him.  They jumped at the free offer and my friend lost out.   He lost income and State is accepting a lesser quality product.  Don’t condone photographers that lowball, that work for free, even if they are “giving back to the university”.  They diminish the value of our work and create one more potential client that views photography as a low priced commodity.  These are not your friends.

“IF YOU LOSE A POTENTIAL JOB, HOPE IT’S BECAUSE THEY PREFERRED THEIR WORK OVER YOURS, NOT BECAUSE THEY WERE CHEAPER”

My work is featured at:  www.zwink.com and www.bigstudioz.com